Providing Business Opportunities
Events Calendar |
Solon International Roundtable
Date: July 23, 2010
Time: 7:30 AM - 9:00 AM
Event Description
Solon International Roundtable
" Your International Brand"
Legal and Marketing Issues in International Business
Speakers: Rob Felber, President, Felber & Felber Marketing
Sharon Toerek, Partner, Licata & Toerek
For companies engaged in international business, it is critical to understand how your brand will be perceived in different parts of the world, and the proactive measures you can take to protect your reputation as your company grows beyond the borders of the US. At this presentation, Rob Felber, president of Felber & Felber Marketing, will discuss how to effectively promote your business overseas and proactively manage customer expectations. Sharon Toerek, partner at Licata & Toerek, will talk about how to observe important legal principles when marketing internationally to protect your brand, message and reputation.
